New Centre in Stuttgart, Germany, showcases latest innovations for the digital auto environment and car dealerships
Accenture has launched a new Customer Experience Centre here to help auto manufacturers, dealers and mobility providers envision and showcase the future of the mobility industry.Read More
GSMA announces first keynote speakers for 2019 “MWC Los Angeles, in partnership with CTIA”
The GSMA announced the first confirmed speakers for the third gathering of MWC19 Los Angeles taking place October 22-24, 2019 at the Los Angeles Convention Centre. The GSMA also released additional event details including new programs, exhibitors and participating companies.
“The mobile industry touches the lives of billions of people around the world, and with the arrival of 5G, it is once again changing consumer behaviour and business models across the globe,” said John Hoffman, CEO, GSMA. “MWC19 Los Angeles will showcase a range of transformative use cases of the latest mobile technology across the industry’s vast ecosystem and adjacent sectors, exploring today’s new possibilities.”
Leading executives to keynote
The GSMA announced the first global leaders to keynote as part of MWC19 Los Angeles’ three-day conference program including:
- Tess Posner, CEO, AI4ALL
- Meredith Attwell Baker, president and CEO, CTIA
- Niklas Heuveldop, senior vice president and head of Market Area North America, Ericsson
- Mats Granryd, director general, GSMA
- Kenneth R. Meyers, president and CEO, U.S. Cellular and chairman, CTIA
- Tami Erwin, executive vice president and Group CEO, Verizon Business
- Robert M. Bakish, president and CEO, Viacom
In addition to the keynote program, the MWC19 Los Angeles conference will offer 27 track sessions on transformational technologies under the four main themes of 5G, IoT, AI and Immersive Content. Topic breakouts include:
- 5G: economics, edge computing, industrial IoT, spectrum and network slicing;
- IoT: transportation, collaborative intelligence and security;
- AI: ethics, blockchain, disruptive innovation and data analytics; and
- Immersive Content: AR/VR, live entertainment, content creation, distribution, gaming, sports and entertainment, among other topic areas.
Executives and industry experts confirmed to speak in the conference sessions include:
- Andre Feutsch, CTO, AT&T
- Arvind Purushotham, managing director and global head of Venture Investing, Citi Ventures
- Darcy Antonellis, CEO, Vubiquity
- Dave O’Flanagan, CEO and co-founder, Boxever
- John Saw, CTO, Sprint
- Larry O’Reilly, CEO, ARHT Media
- Mary O’Neill, vice president security, Nokia
- Michael Sherwood, director Information Technology and chief innovation officer, City of Las Vegas
- Scott Casey, CTO, Greystar
- Yvette Martinez, CEO North America, ESL
The “Government and Public Policy” track led by CTIA will feature leading policymakers and industry experts exploring how decisions on spectrum, infrastructure and regulatory policy affect investment and innovation. For more information on the MWC19 Los Angeles conference program, click here.
4YFN startup event
The 4YFN (Four Years from Now) startup event will span the three-day show and focus on the technology industry’s biggest growth areas of connectivity, media and entertainment, artificial intelligence and Tech4Good, addressing social impact and diversity. The startup event brings together innovative companies and investors, to facilitate future joint ventures and partnerships. A key highlight of the event is the 4YFN Los Angeles Awards, where five finalist startups will compete for the recognition in front of judges and an attendee audience.
The GSMA today announced Karix as a 4YFN Gold Sponsor. For more information on 4YFN, click here
First Women4Tech speakers announced
The MWC19 Los Angeles Women4Tech Summit, designed to address and reduce the persistent gender gap in the mobile industry, will showcase the companies and best practices that are making gender diversity a business imperative. Women4Tech session topics include the future of female leaders in the U.S.; how to inspire girls and women to join STEM careers; and female entrepreneurship, among others.
The first confirmed Women4Tech speakers include executives from major brands including:
- Shelley Zalis, CEO and founder, The Female Quotient
- Shruti Jain, head of Business Development, North America, Google
- Namrata Sharma, director – head Semiconductor Market Segment, HCL
For more information on Women4Tech, click here.
Additional participating companies announced
The GSMA announced new exhibitors and participating companies for MWC19 Los Angeles, among them Alpha, Altair Semiconductor, AMD, Award Solutions, BadVR, BearingPoint, CBRS Alliance, Couchbase, HCL Technologies, Kraix, Motorola Mobility, OPPO, Remade, Samsung, Smith Micro, Syniverse and Xfinity Mobile.
They join previously announced participating companies Amazon, Amdocs, American Tower, ARM, Cisco, Corning Optical Communications, DARPA, Ericsson, G+D Mobile Security, Gemalto, gsmExchange, Hewlett Packard Enterprises, JMA Wireless, KORE Wireless, Mastercard, Mavenir, Netcracker Technology, Nokia, Qualcomm, Sprint, Synchronoss, T-Mobile, Verizon, VMWare and Xiaomi. For more information on the MWC19 exhibition, click here.
Partner program at MWC19 Los Angeles
MWC19 Los Angeles partner programs will offer a broad agenda of learning and networking sessions for attendees across the three days of the show. Partner programs include The Besen Group, Blancco, CBRS, Conduent, Fierce Wireless, Light Reading, Netcracker, Sinch and TIA, while mGage and Netcomm Wireless will present Power Hour sessions. A total of 10 IoT and 5G Talks are confirmed for MWC19 Los Angeles. Today, the GSMA also announced James Brehm as an Affiliate Partner and Award Solutions as the Technology Training Partner.
For more information on MWC19 Los Angeles partner program, click here.
DARPA Spectrum Collaboration Challenge details announced
MWC19 Los Angeles will host the live championship event of the U.S. Defense Advanced Research Project Agency’s (DARPA) Spectrum Collaboration Challenge (SC2) on October 23 on the Keynote Stage.
The GSMA announced Grant Imahara, well known for his work on the hit Discovery series MythBusters and Netflix series White Rabbit Project, will serve as the championship event’s master of ceremonies, providing commentary alongside DARPA and industry experts.
Imahara will guide the audience through several stages of the competition, culminating in the high-energy final match-up between top teams to determine the recipient of the $2 million grand prize. The SC2 finale is free to attend and open to all MWC19 Los Angeles attendees as well as the general public. Registration for this featured event will open in July.
For more information on SC2, including DARPA on site at MWC19 Los Angeles click here
Get involved at MWC19 Los Angeles
More information on MWC19 Los Angeles, including how to attend, exhibit or sponsor, is available here. Follow developments and updates on MWC on Twitter @GSMAEvents using #MWC19, on our LinkedIn MWC page and on Facebook.
Volvo Cars and Varjo claim world-first mixed-reality application for car development
The future of car development is here: Volvo Cars and Varjo, the Finnish maker of high-end augmented-reality headsets, have created a world-first mixed-reality approach to evaluating prototypes, designs and active safety technologies.
The collaboration will be further strengthened by the Volvo Cars Tech Fund’s decision to invest in Varjo. The Tech Fund is Volvo’s venture capital fund, which invests in high-potential technology start-ups.
Volvo Cars and Varjo have made it possible for the first time to drive a real car while wearing a mixed-reality headset, seamlessly adding virtual elements or complete features that seem real to both the driver and the car’s sensors, for development purposes. Until now, no other car maker has been able to do this.
The Varjo XR-1 headset, launched today, provides photorealistic mixed or virtual reality at a high-definition resolution better than anything currently available. As such, the XR-1 can radically reduce development timeframes by creating the new ability to evaluate features and designs almost immediately.
Compared with its predecessor, the XR-1 adds high-definition cameras to the headset and enables mixed reality. This allows Volvo Cars’ designers and engineers to ‘drive’ future cars and evaluate all features in a simulation environment many years before they exist, enabling the company to develop the safest cars with the most refined user experience possible.
“With this mixed-reality approach, we can start evaluating designs and technologies while they are literally still on the drawing board,” said Henrik Green, chief technology officer at Volvo Cars. “Instead of the usual static way of evaluating new products and ideas, we can test concepts on the road immediately. This approach offers considerable potential cost savings by identifiying priorities and clearing bottlenecks much earlier in the design and development process.”
The XR-1 also allows Volvo Cars’ engineers to develop and evaluate active safety solutions much easier. Safety experts are able to drive real cars while wearing the XR-1 headset at Volvo’s research facilities in Sweden, testing virtual active safety systems imposed via augmented reality on the real-life environment.
Highly accurate eye-tracking technology embedded inside the XR-1 makes it easy to assess how drivers use a new functionality and whether they are distracted in any way. This technology-based approach to measuring distraction levels ensures that Volvo Cars can develop new features without causing additional distraction.
“From the very beginning, our vision has been to create a product that can seamlessly merge the real and the virtual together,” said Niko Eiden, founder and CEO of Varjo. “The incredibly advanced ways in which Volvo Cars uses the XR-1 show that Varjo’s technology enables things that have been previously impossible. Together with Volvo we have started a new era in professional mixed reality.”
Volvo Cars is a trailblazer within the car industry in using augmented and virtual reality in its design and development work. The partnership with Varjo is the latest and most advanced manifestation of the company’s strong position in this area. Volvo Cars believes in the power of smart partnerships with leading tech companies to develop next-generation technologies.
“Varjo is a clear leader in its field,” says Zaki Fasihuddin, CEO of the Volvo Cars Tech Fund. “The company’s technology promises a lot for the future, but also offers clear applications already today for Volvo Cars. Varjo is a textbook example of the type of companies we seek to invest in.”
The Varjo XR-1 headset and Volvo Cars’ application of the technology are demonstrated as of today at the Augmented Reality World Expo in Santa Clara, California. A patent has been filed for the application of the technology.
For video illustration click here.
Volvo inks deal to adopt Vection’s VR and AR tech for marketing, automotive value chain, training & sales
ServTech Global Holdings Ltd reports that its wholly-owned subsidiary Vection Italy S.R.L (Vection) has executed a Framework Collaboration Agreement with global luxury automotive manufacturer Volvo Car Italia SpA (Volvo).Read More
First virtual reality remote collaboration by Defence Science & Tech Lab plans plane engine
The UK-based Defence Science and Technology Laboratory (Dstl) has held its first-ever Virtual Reality (VR) collaboration – with staff based at different Dstl sites meeting in cyber-space to collaborate on building a virtual aircraft engine.Read More
AutoAir 5G-enabled test bed launches at UK’s Millbrook, transmits data between fast-moving vehicles
The AutoAir consortium has demonstrated the UK’s only independent 5G-enabled infrastructure for connected and autonomous vehicles (CAVs) for the first time at the UK’s Millbrook Proving Ground on Tuesday 12 February. The consortium, which is led by Airspan Networks and is hosted at Millbrook, is an accelerated programme of 5G technology for CAV development.Read More
Ericsson expects 4G and 5G cellular IoT to impact in four sectors
Ericsson unveiled the next steps in the evolution of cellular IoT . The company has also launched new solutions that it says will enable service providers to address a larger part of the Internet of Things market with diverse use cases across verticals including automotive, manufacturing, and utilities.Read More
Screen-based interfaces might not be the way forward for connected cars
The connected car has given rise to greater digitisation of in-car user interfaces, moving away from tactile buttons to on-screen technology and touchscreens. Are the interfaces offering drivers a better experience, or making life more complex asks Chris Bush, head of experience design agency Sigma?Read More