Strategy Analytics announced the expansion of its European In-Vehicle User Experience Research Practice (IVX) with the addition of Diana Franganillo as research director.
Diana brings with her more than 15 years’ experience in the development of HMI and Human Factors processes within the Automotive Industry. Prior to joining Strategy Analytics, Diana worked in the management and optimisation of vehicle serial life for Groupe Renault and as a product owner for asssisted and automated Driving UX/UI at Jaguar Land Rover.
In her new role, Diana will lead the In-Vehicle UX research service delivering insights on emerging use cases, consumer priorities, and experience optimisation for in-vehicle connectivity and autonomous and electric vehicles.
Chris Schreiner, director of syndicated UX Research, UXIP commented, “We are excited to have Diana onboard to strengthen our European research team and provide further support to our clients in developing their UX strategies and optimising the experience of future in-vehicle solutions. Her experience will provide invaluable insight for both our syndicated and custom research projects and take IVX service provision to even greater heights.”
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