Saturday 24th October 2020

BMW selects HERE and Cedar Electronics to deliver traffic camera information service

Published on October 16th, 2020

HERE Technologies, the location data and technology platform, and Cedar Electronics, a connected automotive and consumer electronics products, announced that BMW customers in the U.S. are the first to access a new connected vehicle service that alerts drivers of permanent and mobile traffic camera locations in advance.

The service, BMW Traffic Camera Information, provides BMW owners with timely, relevant and accurate driving information. The alerts are powered by the HERE Safety Cameras product which identifies permanent traffic camera locations and the positions of mobile traffic cameras, based on automated sensor data from Cedar Electronics.

The information is integrated on the HERE platform and delivered seamlessly to BMW vehicles with the service enabled. The service is included as a 3-month trial on MY21 vehicles with Live Cockpit Professional equipment (SA6U3), starting with July 2020 production. Customers can purchase an annual subscription after the trial period.

Customers with older vehicle models with iDrive Operating System 7 and Live Cockpit Professional (SA6U3) can also purchase this service via the ConnectedDrive store.

“It’s exciting to watch BMW deliver the next generation of Over The Air services to its customers,” says Michele Herbst, vice president, dynamic content at HERE Technologies. “The driving experience is being re-shaped by the power of connected, fully embedded vehicle functions and services. HERE is proud to offer the global auto industry a flexible, one stop shop platform for all of its location data, services and technology needs.”

Michele Herbst

HERE and Cedar Electronics teamed up to deliver this comprehensive driver alert service to the market. Cedar Electronics provides the sensor-based, user-generated radar and laser alerts through its established Cobra and ESCORT driver community applications.

HERE Safety Cameras is available as an application programming interface (API) to the auto industry. It is a member of the HERE Connected Services product line that includes EV charge points, parking, fuel prices, and destination weather.

“We’re pleased to extend the benefits of our sensor-based alerts with other actionable information that is integrated behind the wheel to BMW owners through this exciting collaboration,” says Gail Babitt, CEO of Cedar Electronics.

“As road travel continues to grow, the need for greater driver awareness is at an all-time high. Our partnership with the like-minded team at HERE Technologies helps advance our collective commitment to improving safety on the road and increases the accessibility of accurate, timely information for drivers nationwide.”

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