Saturday 24th October 2020

In-vehicle payment spend to exceed $86bn in 2025 as partnerships improve ecosystem viability

Published on September 21st, 2020

A new study from Juniper Research has found that the value of in-vehicle payments, where a payment is made via embedded vehicle systems, will reach US$86 billion (€73 billion) in 2025. This is up from just $543 million (€461 million) in 2020.

In-vehicle payments automate and simplify several existing payment processes via the vehicle’s onboard systems; providing increased convenience for drivers. This dramatic growth will be driven by increased partnerships which are improving the availability of services, particularly in the fuel and smart parking segments.

The report recommends that, in order to support this rapid growth, established payments vendors must be included within collaborative ecosystems, to ensure that requirements such as security via tokenisation and integration with digital wallets are achieved effectively. These elements will be critical in establishing in-vehicle payments as a viable channel and, if ignored, will likely see initiatives fail to achieve widespread adoption.

Fuel and charging payments dominating market

The new research, In-vehicle Payments: Adoption, Vendor Positioning & Market Forecasts 2020-2025, found that fuel and electric vehicle charging payments will be the leading area for in-vehicle payments adoption; accounting for 77% of payments by value in 2025. This will be largely due to the high number of anticipated future partnerships in this area, as well as the ease of migrating existing mobile payment solutions into in-vehicle systems.

Research co-author, Nick Maynard notes: ‘Fuel and charging can be the compelling use case that accelerates the adoption of in-vehicle payments, but to achieve this, industry participants must focus on building collaborative frameworks that boost integration and improve availability.’

Voice commerce is driving wider in-car use cases

The research found that voice commerce will be a major supporting factor in the in-vehicle payments market. The increasing integration of voice assistants within the vehicle’s systems, not just via smartphone mirroring, will enable drivers to make eCommerce purchases from behind the wheel in a seamless way. This will drive other in-vehicle payments, including eCommerce, food and drinks to over $11 billion (€9 billion) in 2025, from just $12 million (€10 million) in 2020.

Click here to download the free whitepaper: The Race for In-vehicle Payments.

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