HERE Technologies and Zenrin announced that Zenrin will utilise the HERE Marketplace as a new data distribution channel. This global location data exchange hub is a key component of the HERE platform, a one-stop solution for the creation and licensing of location-centric products and services.
Zenrin is the Japanese market for mapping and navigation. The company develops best-in-class digital maps of Japan which can be used for a variety of automotive and IoT use cases, including navigation, routing, ADAS, visualisation and search. By offering its rich set of quality location data via the HERE Marketplace and utilising the extensive HERE ecosystem around location content, Zenrin is broadening its data market for the mapping needs of customers worldwide.
“We are delighted to utilise the HERE Marketplace as a new promotion and sales channel. Having a strong relationship with a global market leader like HERE and providing our quality map database via the HERE Marketplace helps us contribute to the growth of global business segments related to location services”, says Hideyuki Fujisawa, senior vice president, member of the board, head of business operation at Zenrin CO., LTD.
“We are building the HERE Marketplace precisely with users like Zenrin in mind companies that own large sets of valuable location data which they want to exchange or license to power applications and services that create a more connected world”, says Stanimira Koleva, senior vice president and general manager APAC at HERE Technologies. “To see a leading company like Zenrin join our platform is also a great proof point for our long-term growth strategy across the Asia Pacific region.”