Tuesday 27th October 2020

Cool IoT Use Cases: New operating model for the electric scooter market

Published on January 25th, 2019

Market Overview

Electric scooter sharing programmes meet the need for individual, first- and last-mile transportation in cities that is affordable, environmentally friendly and safe. However, while the objective is clear, an understanding of how, where and when scooters are being used, what routes are not being used, and the duration of the trips is required. This information is needed when planning smart city infrastructures.

The problem

Cities and communities have challenged these programmes primarily because users don’t always obey the rules of the road or posted speed limits. Additionally, scooters are often abandoned on city pavements or in out of the way places, making them difficult to retrieve and recharge.

The players

OjO, an electric scooter company that is based in California. CalAmp and Taoglas, who are familiar with the requirements of the electric scooter market and other connected vehicle mobility and transportation applications.

The solution

Initial entrants in the electric scooter sharing space were market disruptors. In order to address the current challenge posed by the regular operating model OjO decided to collaborate with municipalities and integrate advanced telematics to improve road safety and regulation compliance. 

Key functionality includes: GPS information, speed control, battery level indicators plus lock/unlock metric locks. In addition, OjO included the ability to create Geofences that define where scooters can be ridden as well as areas where the ride may not be terminated.

Business benefits

  • Throttle speeds based on location
  • Rigorous carrier certification tests
  • Enforced social responsibility on riders
  • Accurate, comprehensive data collection

The author is freelance technology writer, Bob Emmerson

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